Do Apple AirTags Require A Subscription? [Explained]

Apple AirTags do not require a subscription for their basic functionality, which includes tracking your personal items using the Find My app.

AirTag on a keychain

Does an Apple AirTag have a monthly fee?

Apple AirTags do not come with a monthly fee. When you purchase an Apple AirTag, you pay a one-time fee for the device itself, and there are no recurring charges or subscription fees associated with its use. This is one of the advantages of using AirTags compared to some other tracking or location devices, which may require ongoing payments for tracking services.

Apple designed AirTags to be user-friendly and cost-effective for consumers. The primary cost is the purchase of the AirTag, and beyond that, there are no hidden fees or monthly charges. This makes them an accessible and convenient solution for keeping track of your belongings without incurring additional expenses over time, making them a popular choice for people looking to prevent loss or misplacement of their valuable items.

How much does an Apple AirTag battery cost?

changing the battery of an Apple AirTag

Apple AirTag use a standard CR2032 coin cell battery, which is replaceable. The cost of a CR2032 battery can vary depending on the brand and where you purchase it.

Generally, you can expect to pay anywhere from a couple of dollars to around five dollars for a single CR2032 battery. Keep in mind that the battery life of an AirTag is quite good, typically lasting around a year before it needs replacement. So, while the cost of the battery is relatively low, you won’t need to replace it frequently.

Some users may opt for rechargeable CR2032 batteries, which are available, although they tend to be a bit more expensive upfront compared to non-rechargeable ones. However, they can be more cost-effective in the long run since you can recharge them multiple times, reducing the need for frequent battery replacements.

What is the pricing for AirTags?

The pricing for Apple AirTags typically starts at around $29 for a single AirTag.

However, Apple may offer discounts or bundle deals from time to time, so it’s a good idea to check their official website or authorized retailers for the most current pricing information. You may find multi-pack options that offer slightly lower per-unit pricing when purchasing multiple AirTags together. Overall, the cost of AirTags is relatively affordable, making them a popular choice for tracking and locating personal belongings.

Are there other costs associated with Apple AirTags?

Beyond the initial purchase price of an Apple AirTag, there are typically no other mandatory costs associated with using the device.

However, there are a few considerations to keep in mind:

  1. Battery Replacement: AirTags use a replaceable CR2032 coin cell battery, which can last around a year before needing replacement. While the cost of a single battery is relatively low (usually a few dollars), you may need to budget for occasional battery replacements.
  2. Accessories: Apple offers various accessories for AirTags, such as keychains and holders, which can be purchased separately if you choose to use them. These accessories are optional and not required for the basic functionality of AirTags.
  3. Apple Ecosystem: To get the most out of your AirTags, you’ll need an Apple device like an iPhone or iPad running the latest iOS or iPadOS software. If you don’t already own one, this could be an additional cost.
  4. Optional iCloud Storage: If you want to use the “Precision Finding” feature, which provides more accurate tracking within the Apple ecosystem, you may need an iCloud storage plan, depending on your existing storage capacity. However, Apple provides a limited amount of free iCloud storage, so this may not be an additional cost for everyone.

Why doesn’t Apple include a monthly subscription service for AirTags?

airtag design

Apple’s decision not to include a monthly subscription service for AirTags aligns with their business strategy and customer-focused approach. Apple typically prefers to offer a one-time purchase model for its hardware products rather than introducing ongoing monthly fees.

Apple values simplicity and ease of use for its products. By offering a one-time purchase for AirTags, customers have a straightforward understanding of the cost, and there’s no need to worry about recurring charges or subscription management.

Apple has a reputation for prioritizing the user experience and minimizing potential friction points for its customers. Avoiding monthly subscriptions can be seen as a user-friendly approach that reduces the long-term financial commitment for users.


Want to get cool tech and gadget tips, exclusive discounts and promotions, and unseen tech hacks? Join TechSecrets.




Matt standing next to his Xiaomi M365 Pro electric scooter and holding an electric scooter helmet
I love all things tech, so I decided to make a blog about technology, electronics, gadgets, accessories, and all the various items we use every day that make our lives easier. I like doing a lot of research on various models and brands, looking for great value and performance, both through data and experience.